Ãîäèøåí àëìàíàõ "Íàó÷íè èçñëåäâàíèÿ íà äîêòîðàíòè"

Îùå ñòàòèè îò òîçè áðîé

• 

  BUTCHERS SCHEDULING MODEL EXAMINATION BY TIME STUDY OBSERVATIONS

  The study examines the workforce management and the scheduling model in the meat department of the grocery retail company to evaluate an opportunity to increase efficiency. The work structure of the butchers has been observed and according to the time study guideline based on work structures, twelve-time studies conducted in different stores to ... The study examines the workforce management and the scheduling model in the meat department of the grocery retail company to evaluate an opportunity to increase efficiency. The work structure of the butchers has been observed and according to the time study guideline based on work structures, twelve-time studies conducted in different stores to evaluate the current working methodologies. New scheduling approach created according to sales correlation, seniority of the employee and empirical data obtained from the time studies. Before and after analysis have been conducted based on the scheduling approaches. Thus, new approach leveraged the company sales by 7 % increase.

• 

  BRAND TRUST AS A SOURCE OF BRAND EQUITY

  The theoretical and empirical lack of support for including brand trust in the model of brand equity and the brand-customer relationship paradigm require further investigation of the links between the two terms. For the purposes of the current research, six proposals for operationalisation of brand trust are discussed. A novel classification of ... The theoretical and empirical lack of support for including brand trust in the model of brand equity and the brand-customer relationship paradigm require further investigation of the links between the two terms. For the purposes of the current research, six proposals for operationalisation of brand trust are discussed. A novel classification of its dimensions, namely: consistency, honesty, and concern, and a hypothetical model of brand equity including brand are proposed.

• 

  ÍÎÂÈÒÅ ÇÀÊÎÍÎÄÀÒÅËÍÈÒÅ ÏÐÎÌÅÍÈ ÏÎ ÇÀÑÒÐÀÕÎÂÊÀ „ÃÐÀÆÄÀÍÑÊÀ ÎÒÃÎÂÎÐÍÎÑÒ” ÍÀ ÀÂÒÎÌÎÁÈËÈÑÒÈÒÅ È ÂËÈßÍÈÅÒÎ ÈÌ ÂÚÐÕÓ ÔÈÍÀÍÑÎÂÀÒÀ ÑÒÀÁÈËÍÎÑÒ ÍÀ ÁÚËÃÀÐÑÊÈß ÇÀÑÒÐÀÕÎÂÀÒÅËÅÍ ÏÀÇÀÐ

  Ïîâèøàâàíåòî íà ôèíàíñîâàòà óñòîé÷èâîñò íà áúëãàðñêèòå çàñòðàõîâàòåëíè êîìïàíèè, êîèòî ïðàêòèêóâàò çàñòðàõîâêà „Ãðàæäàíñêà îòãîâîðíîñò” íà àâòîìîáèëèñòèòå ÷ðåç ïðåçàñòðàõîâàíåòî, e çàäúëæèòåëíî óñëîâèå, êîåòî ùå ãàðàíòèðà ïî-äîáðè âúçìîæíîñòè çà íàâðåìåííà ðåàêöèÿ è èçäðúæëèâîñò íà íåïðåäâèäåíè ïðåäèçâèêàòåëñòâà íà çàñòðàõîâàòåëíèÿ ïàçàð ó íàñ. Ñ ... Ïîâèøàâàíåòî íà ôèíàíñîâàòà óñòîé÷èâîñò íà áúëãàðñêèòå çàñòðàõîâàòåëíè êîìïàíèè, êîèòî ïðàêòèêóâàò çàñòðàõîâêà „Ãðàæäàíñêà îòãîâîðíîñò” íà àâòîìîáèëèñòèòå ÷ðåç ïðåçàñòðàõîâàíåòî, e çàäúëæèòåëíî óñëîâèå, êîåòî ùå ãàðàíòèðà ïî-äîáðè âúçìîæíîñòè çà íàâðåìåííà ðåàêöèÿ è èçäðúæëèâîñò íà íåïðåäâèäåíè ïðåäèçâèêàòåëñòâà íà çàñòðàõîâàòåëíèÿ ïàçàð ó íàñ. Ñ Äèðåêòèâà Ïëàòåæîñïîñîáíîñò II îò 2016 ã. ñå âúâåæäàò ïî-âèñîêè èçèñêâàíèÿ ïðåä çàñòðàõîâàòåëíèòå êîìïàíèè íà åâðîïåéñêèÿ ïàçàð çà êàïèòàëîâà àäåêâàòíîñò, îöåíêà íà ðèñêà è ïëàòåæîñïîñîáíîñòòà. Òàêà òå ùå ñà ïîäãîòâåíè çà òðóäíî ïðåäâèäèìè êðèçèñíè ñèòóàöèè, êîèòî ñúùåñòâóâàò è íà áúëãàðñêèÿ çàñòðàõîâàòåëåí ïàçàð. Ïîñëåäíèòå ïîäîáíè ôèíàíñîâè ïðåäèçâèêàòåëñòâa ñå ÿâÿâàò ïðèëàãàíå íà áúëãàðñêè âàðèàíò íà ñèñòåìàòà „áîíóñ-ìàëóñ” ïðè ïðàêòèêóâàíåòî íà çàñòðàõîâêà „Ãðàæäàíñêà îòãîâîðíîñò” è òúëêóâàòåëíîòî ðåøåíèå íà Âúðõîâíèÿ êàñàöèîíåí ñúä 1/2016 îò 2018 ã, ñ êîåòî ñå ðàçøèðÿâà êðúãúò íà ëèöàòà, èìàùè ïðàâî äà ïîëó÷àò çàñòðàõîâàòåëíî îáåçùåòåíèå çà íåèìóùåñòâåíè âðåäè îò ñìúðòòà ïðè ÏÒÏ íà òåõíè áëèçêè – ñúãëàñíî ñêëþ÷åíà çàäúëæèòåëíà çàñòðàõîâêà „Ãðàæäàíñêà îòãîâîðíîñò“ íà àâòîìîáèëèñòèòå. Îò íàñòîÿùîòî èçñëåäâàíå ìîæå äà ñå èçâåäå êàòî îñíîâåí èçâîä, ÷å íà ôîíà íà ãîëÿìàòà êîíêóðåíöèÿ ìåæäó çàñòðàõîâàòåëíèòå êîìïàíèè êàêòî â Áúëãàðèÿ, òàêà è â ìåæäóíàðîäåí ïëàí è âñå ïî-òðóäíî ïðåäâèäèìèòå êðèçèñíè ñèòóàöèè íà çàñòðàõîâàòåëíèÿ ïàçàð, ïîñòèãàíåòî íà ôèíàíñîâàòà óñòîé÷èâîñò íà çàñòðàõîâàòåëíèòå äðóæåñòâà å íåìèñëèìî áåç ïðåçàñòðàõîâàíåòî.