Ãîäèøåí àëìàíàõ "Íàó÷íè èçñëåäâàíèÿ íà äîêòîðàíòè"

Îùå ñòàòèè îò òîçè áðîé

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  BRAND TRUST AS A SOURCE OF BRAND EQUITY

  The theoretical and empirical lack of support for including brand trust in the model of brand equity and the brand-customer relationship paradigm require further investigation of the links between the two terms. For the purposes of the current research, six proposals for operationalisation of brand trust are discussed. A novel classification of ... The theoretical and empirical lack of support for including brand trust in the model of brand equity and the brand-customer relationship paradigm require further investigation of the links between the two terms. For the purposes of the current research, six proposals for operationalisation of brand trust are discussed. A novel classification of its dimensions, namely: consistency, honesty, and concern, and a hypothetical model of brand equity including brand are proposed.

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  BUTCHERS SCHEDULING MODEL EXAMINATION BY TIME STUDY OBSERVATIONS

  The study examines the workforce management and the scheduling model in the meat department of the grocery retail company to evaluate an opportunity to increase efficiency. The work structure of the butchers has been observed and according to the time study guideline based on work structures, twelve-time studies conducted in different stores to ... The study examines the workforce management and the scheduling model in the meat department of the grocery retail company to evaluate an opportunity to increase efficiency. The work structure of the butchers has been observed and according to the time study guideline based on work structures, twelve-time studies conducted in different stores to evaluate the current working methodologies. New scheduling approach created according to sales correlation, seniority of the employee and empirical data obtained from the time studies. Before and after analysis have been conducted based on the scheduling approaches. Thus, new approach leveraged the company sales by 7 % increase.

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  ÅÂÐÎÏÅÉÑÊÀÒÀ ÖÅÍÒÐÀËÍÀ ÁÀÍÊÀ – ÀÍÀËÈÇ ÍÀ ÈÍÑÒÈÒÓÖÈßÒÀ È ÏÎÇÈÖÈßÒÀ É Â Ñ×ÅÒÎÂÎÄÍÈß ÁÀËÀÍÑ

   íàñòîÿùàòà ðàçðàáîòêà îïðåäåëÿìå ÅÖÁ êàòî âîäåùà èíñòèòóöèîíàëíà ôèíàíñîâî-ñòðóêòóðíà åäèíèöà íà ÅÑ. Ðàçãëåæäàìå âðúçêèòå íà ÅÖÁ ñ îñòàíàëèòå îðãàíè íà ÅÑ è òåíäåíöèèòå â îïåðàöèèòå íà áàíêàòà, êîèòî îêàçâàò âëèÿíèå âúðõó íåéíèòå áàëàíñîâè ïîçèöèè. Ðîëÿòà íà ÅÖÁ â ÅÑ å ñâúðçàíà ñ àíãàæèðàíåòî íà áàíêàòà â îñèãóðÿâàíå ñòàáèëíîñòòà íà ÅÑ è íà ...  íàñòîÿùàòà ðàçðàáîòêà îïðåäåëÿìå ÅÖÁ êàòî âîäåùà èíñòèòóöèîíàëíà ôèíàíñîâî-ñòðóêòóðíà åäèíèöà íà ÅÑ. Ðàçãëåæäàìå âðúçêèòå íà ÅÖÁ ñ îñòàíàëèòå îðãàíè íà ÅÑ è òåíäåíöèèòå â îïåðàöèèòå íà áàíêàòà, êîèòî îêàçâàò âëèÿíèå âúðõó íåéíèòå áàëàíñîâè ïîçèöèè. Ðîëÿòà íà ÅÖÁ â ÅÑ å ñâúðçàíà ñ àíãàæèðàíåòî íà áàíêàòà â îñèãóðÿâàíå ñòàáèëíîñòòà íà ÅÑ è íà Åâðîçîíàòà, ðåàëèçèðàíî ÷ðåç íåéíèòå áàëàíñîâè ïîçèöèè è ïîëèòèêè íà âúçäåéñòâèå â ïîäêðåïà íà ñòðàíèòå-÷ëåíêè. Öåëòà íà ðàçðàáîòêàòà å äà ñå èçñëåäâà ÅÖÁ â èíñòèòóöèîíàëåí è áàëàíñîâ àñïåêò çà ïåðèîäà 2009‒2018 ã. ïðè èçÿñíÿâàíå íà íåéíîòî çíà÷åíèå ïðè ïîñòèãàíå íà ôèíàíñîâ ïðîñïåðèòåò â ÅÑ è Åâðîçîíàòà. Èçñëåäâàíåòî óñòàíîâÿâà ñúùåñòâåíà äèíàìèêà â áàëàíñîâèòå ïîçèöèè íà ÅÖÁ çà ïåðèîäà 2009-2018 ãîä. ñ âîäåùà ðîëÿ íà ïîçèöèÿòà „Öåííè êíèæà, äúðæàíè çà öåëèòå íà ïàðè÷íàòà ïîëèòèêà” â àêòèâà è êîðåñïîíäèðàùàòà â ïàñèâà ïîçèöèÿ „Äðóãè çàäúëæåíèÿ â ðàìêèòå íà Åâðîñèñòåìàòà (íåòî)”.