Ãîäèøåí àëìàíàõ "Íàó÷íè èçñëåäâàíèÿ íà äîêòîðàíòè"

Îùå ñòàòèè îò òîçè áðîé

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  BRAND TRUST AS A SOURCE OF BRAND EQUITY

  The theoretical and empirical lack of support for including brand trust in the model of brand equity and the brand-customer relationship paradigm require further investigation of the links between the two terms. For the purposes of the current research, six proposals for operationalisation of brand trust are discussed. A novel classification of ... The theoretical and empirical lack of support for including brand trust in the model of brand equity and the brand-customer relationship paradigm require further investigation of the links between the two terms. For the purposes of the current research, six proposals for operationalisation of brand trust are discussed. A novel classification of its dimensions, namely: consistency, honesty, and concern, and a hypothetical model of brand equity including brand are proposed.

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  ÑÏÅÖÈÔÈÊÀ ÍÀ ÒÓÐÈÑÒÀ ÏÐÀÊÒÈÊÓÂÀÙ ÊÓËÈÍÀÐÅÍ ÒÓÐÈÇÚÌ

   ñòàòèÿòà ñå èçÿñíÿâàò îñíîâíèòå ñïåöèôèêè íà òóðèñòà, ïðåäïðèåìàù êóëèíàðíî òóðèñòè÷åñêî ïúòóâàíå, è ñå ïðàâè àíàëèç íà åòàïèòå çà âçåìàíå íà ðåøåíèå çà òóðèñòè÷åñêî ïúòóâàíå ñ ôîêóñ âúðõó èçãðàæäàíå ïðîôèëà íà êóëèíàðíèÿ òóðèñò. Îñíîâíà öåë â èçñëåäâàíåòî å ìíîãîèçìåðíîñòòà íà ïîâåäåíèåòî íà êóëèíàðíèÿ òóðèñò. Ñ îãëåä ïî-ïúëíîòî ìó ...  ñòàòèÿòà ñå èçÿñíÿâàò îñíîâíèòå ñïåöèôèêè íà òóðèñòà, ïðåäïðèåìàù êóëèíàðíî òóðèñòè÷åñêî ïúòóâàíå, è ñå ïðàâè àíàëèç íà åòàïèòå çà âçåìàíå íà ðåøåíèå çà òóðèñòè÷åñêî ïúòóâàíå ñ ôîêóñ âúðõó èçãðàæäàíå ïðîôèëà íà êóëèíàðíèÿ òóðèñò. Îñíîâíà öåë â èçñëåäâàíåòî å ìíîãîèçìåðíîñòòà íà ïîâåäåíèåòî íà êóëèíàðíèÿ òóðèñò. Ñ îãëåä ïî-ïúëíîòî ìó õàðàêòåðèçèðàíå ñà èçâåäåíè îñíîâíèòå îòëè÷èòåëíè ÷åðòè, ôîðìèðàùè íåãîâèÿ ïðîôèë.  ðåçóëòàò íà òîâà ñå èçÿñíÿâà çàùî è êàê ñå âçåìà ðåøåíèå çà ïîòðåáëåíèåòî íà êóëèíàðíèÿ ïðîäóêò, êîåòî ñòîè â îñíîâàòà íà êóëèíàðíèÿ òóðèçúì.

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  BUTCHERS SCHEDULING MODEL EXAMINATION BY TIME STUDY OBSERVATIONS

  The study examines the workforce management and the scheduling model in the meat department of the grocery retail company to evaluate an opportunity to increase efficiency. The work structure of the butchers has been observed and according to the time study guideline based on work structures, twelve-time studies conducted in different stores to ... The study examines the workforce management and the scheduling model in the meat department of the grocery retail company to evaluate an opportunity to increase efficiency. The work structure of the butchers has been observed and according to the time study guideline based on work structures, twelve-time studies conducted in different stores to evaluate the current working methodologies. New scheduling approach created according to sales correlation, seniority of the employee and empirical data obtained from the time studies. Before and after analysis have been conducted based on the scheduling approaches. Thus, new approach leveraged the company sales by 7 % increase.